Problem Solution Fit

Before investing heavily in technology, we help you define and build a Minimum Testable Product (MTP)—the simplest version of your solution that allows real customer feedback. You'll map the customer journey, identify manual workarounds, and run small-scale tests to validate key assumptions without unnecessary costs.

With an MTP in place, it’s time to test your sales pitch and positioning. We help you refine your messaging, update your problem statement based on real-world feedback, and conduct customer interviews to gauge buying intent. By the end of this phase, you'll have a clear understanding of what it takes to convert interest into early customers.

Now it’s time to bring on pilot customers—real users who can stress-test your product. We help you structure pilot agreements, define success metrics, and establish a feedback loop to iterate quickly. This phase ensures that your product delivers value and that you're building the right features before scaling.

With customer validation in hand, we develop a Go-To-Market (GTM) strategy tailored to your business. You'll define your Service Obtainable Market (SOM), determine the best acquisition channels, and set clear objectives for growth. By the end of this program, you’ll have a roadmap for scaling your startup with confidence.